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Collection:

Hunting & Fishing - Hard & Soft Baits

151 products
33% Off
Regular price $19.99
Sale price $19.99
Regular price $29.99
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Kensaki 280 Jig - 7.25" - 9-7/8oz - Blue LagoonThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent a...
35% Off
Regular price $14.99
Sale price $14.99
Regular price $22.99
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Big Game Catcher 8 - 8.25" - Black KnightThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicit savage strikes. Whether you rig it with...
31% Off
Regular price $10.99
Sale price $10.99
Regular price $15.99
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Tuna Catcher Rigged 5 - 5.5" - Monte CarloFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Fe...
32% Off
Regular price $27.99
Sale price $27.99
Regular price $40.99
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High-Speed Tuna Catcher Rigged 8 - 8" - Monte CarloThe Williamson High-Speed Tuna Catcher Rigger is an 8-inch rigged innovation designed to elevate your high-speed trolling adventures. This meticu...
22% Off
Regular price $6.99
Sale price $6.99
Regular price $8.99
Unit price
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Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!...
33% Off
Regular price $17.99
Sale price $17.99
Regular price $26.99
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Kensaki 220 Jig - 6.75" - 7-3/4oz - Candy FlossThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent a...
33% Off
Regular price $19.99
Sale price $19.99
Regular price $29.99
Unit price
per 
Kensaki 280 Jig - 7.25" - 9-7/8oz - Chartreuse BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during desc...
33% Off
Regular price $19.99
Sale price $19.99
Regular price $29.99
Unit price
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X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to a...
33% Off
Regular price $23.99
Sale price $23.99
Regular price $35.99
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High-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts ...
31% Off
Regular price $10.99
Sale price $10.99
Regular price $15.99
Unit price
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Tuna Catcher Rigged 5 - 5.5" - Candy FlossFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Fe...
33% Off
Regular price $19.99
Sale price $19.99
Regular price $29.99
Unit price
per 
Kensaki 280 Jig - 7.25" - 9-7/8oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent ...
29% Off
Regular price $9.99
Sale price $9.99
Regular price $13.99
Unit price
per 
20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The...
32% Off
Regular price $16.99
Sale price $16.99
Regular price $24.99
Unit price
per 
4-1/8" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,...
32% Off
Regular price $16.99
Sale price $16.99
Regular price $24.99
Unit price
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4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or ...
32% Off
Regular price $16.99
Sale price $16.99
Regular price $24.99
Unit price
per 
4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or rig...
31% Off
Regular price $8.99
Sale price $8.99
Regular price $12.99
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2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left ...
31% Off
Regular price $8.99
Sale price $8.99
Regular price $12.99
Unit price
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2-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or rig...
33% Off
Regular price $9.99
Sale price $9.99
Regular price $14.99
Unit price
per 
30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. ...
29% Off
Regular price $9.99
Sale price $9.99
Regular price $13.99
Unit price
per 
20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the struct...
29% Off
Regular price $9.99
Sale price $9.99
Regular price $13.99
Unit price
per 
20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structur...
29% Off
Regular price $9.99
Sale price $9.99
Regular price $13.99
Unit price
per 
20' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structu...
32% Off
Regular price $14.99
Sale price $14.99
Regular price $21.99
Unit price
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3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature set the Dipsy Diver® apart from all other divers and planers. A shift left or righ...
32% Off
Regular price $16.99
Sale price $16.99
Regular price $24.99
Unit price
per 
4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left...
32% Off
Regular price $14.99
Sale price $14.99
Regular price $21.99
Unit price
per 
3-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left...
32% Off
Regular price $14.99
Sale price $14.99
Regular price $21.99
Unit price
per 
3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left ...
32% Off
Regular price $16.99
Sale price $16.99
Regular price $24.99
Unit price
per 
4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or rig...
29% Off
Regular price $9.99
Sale price $9.99
Regular price $13.99
Unit price
per 
20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure....
40% Off
Regular price $8.99
Sale price $8.99
Regular price $14.99
Unit price
per 
30' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the struct...
33% Off
Regular price $9.99
Sale price $9.99
Regular price $14.99
Unit price
per 
30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structu...
32% Off
Regular price $14.99
Sale price $14.99
Regular price $21.99
Unit price
per 
3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,...
35% Off
Regular price $14.99
Sale price $14.99
Regular price $22.99
Unit price
per 
Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig dur...
22% Off
Regular price $6.99
Sale price $6.99
Regular price $8.99
Unit price
per 
Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in so...
35% Off
Regular price $14.99
Sale price $14.99
Regular price $22.99
Unit price
per 
Kensaki 280 Jig - 7.25" - 9-7/8oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and...
29% Off
Regular price $11.99
Sale price $11.99
Regular price $16.99
Unit price
per 
X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme...
29% Off
Regular price $11.99
Sale price $11.99
Regular price $16.99
Unit price
per 
X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fish...
40% Off
Regular price $14.99
Sale price $14.99
Regular price $24.99
Unit price
per 
Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing conve...
31% Off
Regular price $21.99
Sale price $21.99
Regular price $31.99
Unit price
per 
X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides ...
29% Off
Regular price $11.99
Sale price $11.99
Regular price $16.99
Unit price
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X-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude trigge...
41% Off
Regular price $18.99
Sale price $18.99
Regular price $31.99
Unit price
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Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing co...
29% Off
Regular price $11.99
Sale price $11.99
Regular price $16.99
Unit price
per 
X-Rap® Saltwater 4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fis...